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Solutions in search of problems … developing new markets for old materials...
Often when a materials-based business is started, its innovative technology is likely to look like a solution in search of a problem. As the founders gradually understand prospective customers’ unmet...
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Rule of 40 Phone Conversations … and New Product Success
Who do you talk with in the 40 conversations? On the other end of each phone conversation are prospective customers for the product developed from your new product idea. You’ve cold-called them using...
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